Top 5 Social Apps Performance in Italy Q3 2025

In the third quarter of 2025, the top social apps in Italy experienced varying trends in downloads, revenue, and active users. This data, provided by Sensor Tower, highlights the performance of these apps on a unified platform.

Facebook from Meta Platforms, Inc. showed a steady increase in weekly revenue, peaking at approximately $35K by the end of September. Weekly downloads fluctuated, reaching a high of around 65K in late July, while active users remained stable, hovering around 20.8M throughout the quarter.

TikTok - Videos, Shop & LIVE maintained strong revenue, topping $1.2M early in the quarter before a gradual decline to about $1.1M by the end. Downloads saw a slight decrease from 66K in late July to about 54K in September. Active users experienced minor fluctuations, remaining close to 12M.

Instagram faced a drop in weekly revenue from $77K in mid-July to around $53K by the end of September. Downloads also decreased, starting at 54K and falling to about 46K. However, active users showed resilience, maintaining numbers around 15.9M.

Threads saw a notable decline in downloads from 95K in mid-July to about 57K in September. Despite this, active users remained consistent, averaging around 4.3M throughout the quarter.

NGL: ask me anything experienced a stable weekly revenue, peaking at approximately $7.4K. Downloads decreased from 18K at the beginning of the quarter to 11K by the end, while active users showed a slight decline, ending the quarter at around 255K.

For more detailed insights, visit Sensor Tower's platform to explore comprehensive data on these social apps.